90-Day Action Plan
Epoxy Bros - Transform Your Business in 3 Months
Created: January 30, 2026
90-Day Mission
Goal: Transform Epoxy Bros from startup to Adelaide's leading epoxy flooring company
150+
Monthly Leads
50+
Monthly Jobs
$150k+
Monthly Revenue
1
Phase 1: Foundation (Weeks 1-6)
Week 1-2
Foundation & Online Presence
- •✓ Set up Google Business Profile with all business info, photos, and services
- •✓ Claim and optimize Facebook Business Page
- •✓ Register on True Local, Yellow Pages, StartLocal, Hotfrog
- •✓ Set up Instagram business account with 10 initial posts
- •✓ Install Google Analytics and Search Console tracking
- •✓ Create business cards and vehicle signage
Week 3-4
Local SEO & Content
- •Request reviews from past 10 satisfied customers
- •Publish 2 blog posts (How to Clean Epoxy Floors, Epoxy vs Tiles)
- •Create before/after photo gallery with 20+ projects
- •Join local business groups on Facebook (Adelaide Business, SA Trades)
- •List on Oneflare, hipages, ServiceSeeking with competitive quotes
- •Set up email signature with website link and phone number
Week 5-6
Paid Advertising Launch
- •Launch Google Ads campaign ($30-50/day budget)
- •Test 3-5 different ad variations for garage epoxy
- •Create Facebook/Instagram ads targeting Adelaide homeowners
- •Set up conversion tracking for all quote requests
- •Monitor daily and adjust keywords based on performance
- •A/B test landing pages (send to Contact vs specific service pages)
2
Phase 2: Growth (Weeks 7-12)
Week 7-8
Content Marketing & Authority
- •Publish 2 more blog posts (Cost Guide, Concrete Repair)
- •Create video testimonials from 3 recent customers
- •Start weekly Facebook posts showcasing current projects
- •Reach out to 5 local builders/contractors for referral partnerships
- •Create downloadable PDF: 'Ultimate Epoxy Flooring Guide'
- •Guest post on local Adelaide home improvement blogs
9-10
Conversion Optimization
- •Add live chat widget to website (respond within 1 hour)
- •Create special offer: '10% off bookings made this month'
- •Set up automated email sequence for quote requests
- •Test different call-to-action buttons and colors
- •Add trust badges and certifications to website
- •Create case study pages for 3 major projects
11-12
Social Proof & Reviews
- •Aim for 25+ Google reviews (send review requests after every job)
- •Feature top reviews prominently on website homepage
- •Create Instagram Reels showing installation process
- •Share customer testimonials on Facebook weekly
- •Join and participate in 5 local Adelaide Facebook groups
- •Set up automated post-job follow-up system
3
Phase 3: Scale (Weeks 13-18)
Week 13-14
Advanced Marketing
- •Launch Google Local Services Ads (guaranteed placement)
- •Create TikTok account with before/after transformation videos
- •Start monthly email newsletter to past customers
- •Partner with real estate agents for property staging
- •Offer referral incentive program ($100 credit for referrals)
- •Create seasonal promotion for summer garage makeovers
Week 15-16
Scaling & Systems
- •Hire part-time admin for quote follow-ups and bookings
- •Implement CRM system for lead tracking
- •Create templated quotes for faster turnaround
- •Set up job scheduling software for efficiency
- •Train additional installer or subcontractor
- •Establish relationships with 3 concrete repair contractors
Week 17-18
Commercial Push
- •Target commercial businesses with LinkedIn outreach
- •Join Master Builders Association SA
- •Attend 2 local business networking events
- •Create commercial portfolio presentation deck
- •Cold email 50 Adelaide businesses with warehouses/showrooms
- •Offer free site assessments for commercial properties
Non-Negotiable Weekly Habits
- Check and respond to all Google/Facebook messages within 2 hours
- Post 3x per week on Instagram/Facebook with project photos
- Request reviews from completed jobs (aim for 2-3 reviews/week)
- Follow up on all quotes within 24 hours
- Review Google Ads performance and adjust bids
- Reach out to 5 past customers for repeat business/referrals
Monthly Revenue Targets
Month 1: Foundation
Leads Target
30-50 quality leads
Jobs Booked
8-12 jobs booked
Google Reviews
10+ Google reviews
Revenue Target
$25,000-35,000
Month 2: Growth
Leads Target
50-80 quality leads
Jobs Booked
15-20 jobs booked
Google Reviews
25+ total Google reviews
Revenue Target
$40,000-55,000
Month 3: Scale
Leads Target
80-120 quality leads
Jobs Booked
20-30 jobs booked
Google Reviews
40+ total Google reviews
Revenue Target
$60,000-80,000
Track These Metrics Weekly
- 1Website visitors per week (target: 500+ by week 12)
- 2Conversion rate: leads to quotes (target: 60%)
- 3Conversion rate: quotes to jobs (target: 40%)
- 4Average project value (target: $3,500)
- 5Google Business Profile views (target: 2,000+/month)
- 6Cost per lead from ads (target: under $50)
🎯 Quick Wins (Do These First!)
- 1.Google Business Profile - Set up completely with 20+ photos, all services listed, business hours correct (Day 1)
- 2.Get 5 Reviews - Call your happiest customers today and ask for Google reviews (Week 1)
- 3.Daily Social Posts - Post before/after photos on Facebook/Instagram with local hashtags #AdelaideHomes #SABusiness (Daily)
- 4.Quote Follow-Up - Call everyone you've quoted in the last 3 months who didn't book (Week 1)
- 5.List on Directories - Get on hipages, Oneflare, True Local with competitive pricing (Week 1-2)
Epoxy Bros - Adelaide's #1 Epoxy Flooring Specialists
1300 187 343
info@epoxybros.online
Review this plan weekly. Tick off completed items. Adjust as needed. Stay consistent.